HERE'S HOW WE HELPED GRAZLY INCREASE GOOGLE ADS REVENUE FROM $12K TO $30K+ PER MONTH IN 30 DAYS

Grazly, a leading D2C brand in the consumer packaged goods space specializing in organ meat crisps, was struggling with an underperforming Google Ads account. Despite their strong market position, their previous agency's mismanagement led to inefficient campaigns, incorrect conversion tracking, and significant wasted ad spend. They needed a partner to overhaul their Google Ads strategy and drive profitable growth.

BEFORE WORKING WITH US

• Monthly revenue from Google Ads: $12,588 (highest)

• Incorrectly set up campaigns and conversion tracking

• Overreliance on branded campaigns

• Incomplete product coverage in Google Shopping

• Wasted ad spend due to inefficient campaign structure

• Lack of communication from previous agency

THE MAIN CHALLENGES

• Restructuring inefficient campaigns

• Correcting conversion tracking issues

• Expanding product coverage in Google Shopping

• Reducing wasted ad spend

• Creating a comprehensive, multi-channel strategy

• Improving overall campaign performance and ROAS

OUR STRATEGY

We implemented a comprehensive overhaul of the Google Ads account:

1. Restarted campaigns with correct setup and conversion tracking

2. Cut wasted ad spend by 90% through optimization

3. Launched new campaigns including:

   • Branded search campaigns

   • Full Performance Max campaign with custom-made assets

   • Demand generation campaigns

   • Comprehensive Google Shopping campaigns covering the entire product range

4. Shifted focus to non-branded search as the campaign foundation

5. Integrated Google channel strategy with Meta advertising for synergistic growth

RESULTS AFTER IMPLEMENTATION

• Monthly revenue from Google Ads: Over $30,000 (150%+ increase)

• Wasted ad spend reduced by 90%

• Expanded customer acquisition through a separate, complementary Google channel

• Improved performance on Meta advertising due to synergistic effects

KEY ACHIEVEMENTS

• Successfully restructured and optimized underperforming Google Ads account

• More than doubled monthly revenue from Google Ads

• Dramatically reduced wasted ad spend, improving overall ROAS

• Established Google as a separate, complementary customer acquisition channel

• Created a foundation for continued scaling across multiple platforms

CONCLUSION

Through our partnership, Grazly transformed their Google Ads performance from an inefficient, underperforming channel to a major driver of growth. By implementing a comprehensive strategy that addressed fundamental issues and leveraged new opportunities, we more than doubled their monthly Google Ads revenue while significantly reducing wasted spend.

This case study demonstrates our ability to:

1. Quickly identify and correct critical issues in existing campaigns

2. Implement a multi-faceted strategy covering search, shopping, and performance max campaigns

3. Optimize spend efficiency while dramatically increasing revenue

4. Create synergistic effects across multiple advertising platforms

By revamping their Google Ads strategy, we've not only increased direct revenue from the platform but also enhanced Grazly's overall digital marketing performance, setting them up for continued growth in the competitive D2C consumer packaged goods market.