HERE'S HOW WE HELPED BRAXLEY BANDS INCREASE ROAS FROM 2.46 TO 3.10 IN 30 DAYS

Braxley Bands, a leading D2C Apple Watch band brand, was managing their Google Ads account in-house but struggling to achieve optimal results. Despite their strong market position, they faced challenges with incorrect conversion tracking, incomplete campaign structure, and inefficient targeting. They needed a partner to overhaul their Google Ads strategy and drive profitable growth.

BEFORE WORKING WITH US

• ROAS (Return on Ad Spend): 2.46

• Incorrectly set up conversion tracking

• Incomplete campaign structure for a brand of their size

• Over-reliance on warm traffic, neglecting cold traffic opportunities

• Too many scattered campaigns without strategic cohesion

• Limited global reach

THE MAIN CHALLENGES

• Correcting conversion tracking issues

• Restructuring and consolidating campaigns for better efficiency

• Expanding reach to cold traffic

• Improving overall campaign performance and ROAS

• Reducing ad spend while increasing conversion value

• Preparing for global scaling

OUR STRATEGY

We implemented a comprehensive overhaul of the Google Ads account:

1. Corrected and optimized conversion tracking for accurate performance measurement

2. Consolidated and restructured campaigns for better strategic alignment

3. Implemented new campaigns targeting cold traffic to expand customer base

4. Optimized bidding strategies and ad creatives for improved performance

5. Focused on reducing wasteful spend while maximizing conversion value

6. Laid groundwork for global expansion by identifying new potential markets

RESULTS AFTER 30 DAYS

• ROAS increased from 2.46 to 3.10 (26% improvement)

• Reduced overall ad spend

• Increased conversion value

• Improved campaign efficiency and strategic alignment

• Expanded reach to cold traffic audiences

KEY ACHIEVEMENTS

• Successfully restructured and optimized underperforming Google Ads account

• Increased ROAS by 26% in just 30 days

• Reduced ad spend while simultaneously increasing conversion value

• Established a foundation for global scaling

• Improved overall account health and performance

CONCLUSION

Through our partnership, Braxley Bands transformed their Google Ads performance from an inefficient, in-house managed account to a streamlined, high-performing marketing channel. By implementing a comprehensive strategy that addressed fundamental issues and leveraged new opportunities, we significantly improved their ROAS while reducing ad spend and increasing conversion value in just 30 days.

This case study demonstrates our ability to:

1. Quickly identify and correct critical issues in existing campaigns

2. Implement a cohesive strategy that balances efficiency and growth

3. Optimize spend efficiency while increasing ROAS and conversion value

4. Create a foundation for global expansion and continued scaling

By revamping their Google Ads strategy, we've not only improved Braxley Bands' immediate performance but also set them up for continued growth and global expansion in the competitive D2C Apple Watch band market.